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Managing Difficult Customers

All sectors of the service industry have difficult customers and community pharmacy is sadly no exception. In this module we shall look at how we can manage these customers effectively as well as managing our own emotions.

To complete this module, you should already be familiar with how to provide good customer service and how to communicate with customers effectively. You may also find these training materials useful if you need a refresher:

Customer Service and Selling Skills

Body Language

       

Objectives:

·       To manage customer expectations and problems constructively.

·       To recognise the different types of difficult customer and how to communicate effectively with each type depending on their needs.

·       To use de-escalation techniques to manage customers.

·       To learn how to manage ourselves in a positive fashion after interactions with difficult customers.

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